933467 - Phi Mem

"I am Phi Mem, and my home is the Rose of the North."

When we first met and began working with Phi Mem, she had just founded her artisanal tailoring business with the help of her close family. Every garment she makes has a story, because each one is crafted with the individual care and attention that cannot be found in today’s mainstream stores.

If you would like to learn more about Phi Mem and her small family workshop, read on and feel part of the magic that is the Rose of the North.

Supporting sisterhood.

Everyone plays their part in the Rose: Phi Mem’s sister sells her creations at local markets while handcrafting each of the unique designs available for purchase. Their husbands support the sisters by asking extended family and friends to help spread the word and assist with larger orders, helping to sustain their family business.

Natural materials

Phi Mem works exclusively with natural materials. She firmly believes in the purity and quality of the organic cotton from her hometown of Chiang Mai and refuses to work with anything else.

Hand screen printing

Every printed detail is pressed by hand into her clothing using screen printing, with the help of a small community of artists who also work with Chiang Mai’s famous cotton.

Repurpose, recycle, reuse.

Every scrap from each garment she makes is saved and reused as upcycled fabric to design a new and unique creation that she can share with her customers.

It’s not about the money

Phi Mem knows the value of the work she puts into every garment she creates. For this reason, she never hesitates over the prices she offers, nor does she try to charge more when she could. For her, it is the love of the craft that rewards her work—not the promise of profit.

And we are happy to be part of this philosophy. Yes, sometimes that means our products may sell out, but we would rather wait for the clothing she makes with love and pride than force her to expand and speed up the creative process. That is what slow fashion is about, and that is what we are about.

And that is why we are so happy to have you as part of Team Phi Mem.