Hippie Poncho Kraft

"I'm Phi Um and I want you to enjoy this product for a long time."

Phi Um and his aunt run a fairly big family business in Northern Thailand. Their company specialise in screen printing and digital printing, as well as offer a smaller dyeing and decorated fabrics outlet.

We decided to work with Phi Um because of a few reasons which we thought we should share with you so that you understand why it is so important to know where you clothes come from.

Part of the Family

While Phi Um and his aunt run a larger company than our other partners, their company is still based off of the same family values we pride ourselves in.

Keeping it real
Phi Um refuses to work with anything other than natural fabrics like cotton, linen, hemp and bamboo. This is why we were initially so keen to work with him in the beginning of our partnership.

Precision

It was clear to us from the offset that Phi Um is serious about his delivery, and that everyone in the company works towards a common goal; to create quality clothing. To do this, a great emphasis is made to ensure that there is as little waste as possible.

Once we send our designs through for manufacturing, the patterns are digitally uploaded to ensure that neither a drop, nor a thread goes to waste in the production process.

The results have been so successful, that we even invested in new sewing machines for his company to use to ensure top quality stitching.

Certified Dyeing Procedure

At first we were hesitant to create designs with ink and dye, because we wanted to create natural and eco-friendly clothes. But the more we grew and the more we collaborated with talented artists the more we wanted to include them in our creations to show you the talent and art that is out here.

With Phi Um all dyeing standards are met, controlled and certified at regularly. Only AZO free dyes from Germany are used and the dyeing plant also has a water treatment plant.

We also screen print and digital print some of our artwork onto our clothes with Phi Um, who has a top-quality set up for vibrant and colourful creations which we are proud of for their long lasting appearance and custom design.

Phi Um is another partner we like to call friend. We often visit the company to discuss ideas and exchange knowledge on each of our areas of expertise. As a result, we have learned a lot from each other and can see this friendship growing as our business does, especially because we both care about creating quality.

It’s always a pleasure to see your work, thank Phi Um!