I'm Phi U and I love working with playful designs


"I'm Phi U and I love working with playful designs."

Phi U runs a very small sewing shop in Thailand and often sells his goods to local markets. He works with indigenous and ethnic fabrics which are usually woven, braided or embroidered by hand.

We often create small pieces of jewellery and other nicnaks with him purely because it is so fun to collaborate with such an artistic mind. Often his energy and spirit is what inspires us to push the limits of our comfort zone, so this is why we wanted to introduce you to one of our most playful partners.

Family First

Phi U will often talk about his master tailor Mother who has taught him everything she knows along with his brothers and sisters who also help run the family business. They are a close knit unit who are proud of the work they produce, and it shows.

High Quality Cotton

Phi U treats his fabrics with hot steam before processing to avoid his garments changing too much after washing, adding long lasting quality to his work.

An Ethnic Celebration

Phi U is very versatile and loves to experiment with multifaceted fabrics, often using colourful materials for his garments which are inspired by surrounding Hill Tribes.

Matters of the Heart

He has never seen his craft as an opportunity to make money and yet he is still such a successful artist. You will be able to see why when you meet him and feel the energy that he manifests into the way he talks about his passion and deals with people. It really does always feel like a wholesome conversation whenever he is talking.

Creative Collaboration

Phi U likes to host his own exhibitions around Northern Thailand to show off his playful and creative designs. So as you can imagine it is always so special to have him give his input and advice on our own garments.

In the office we affectionately refer to Phi U as our “Slow Tailor” because whenever we give him a project to work on he takes forever to perfect the design and quality of the finished product. But the results always pay off, he never fails to creates the most unique and stunning pieces of fashion, which make us even prouder to work with him.

It's what we love about you. Thanks Phi U!